10 Laws of Social Media Marketing

10 Laws of Social Media Marketing

Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging. It’s vital that you understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by these 10 laws will help build a foundation that will serve your customers, your brand and — perhaps most importantly — your bottom line.     1. The Law of Listening Success with social media and content marketing requires more listening and less talking. Read your target audience’s online content and join discussions to learn what’s important to them. Only then can you create content and spark conversations that add value rather than clutter to their lives. 2. The Law of Focus It’s better to specialize than to be a jack-of-all-trades. A highly-focused social media and content marketing strategy intended to build a strong brand has a better chance for success than a broad strategy that attempts to be all things to all people. Full...

How Social Media Activity Impacts SEO

Using Social Media Activity to Improve Your Websites SEO The key to website marketing success is search engine optimization, or SEO. Obviously, as a business owner, you  want your website to be listed among the top search results when people search for something related to your products or services. While there are many ways to enhance the SEO of your website, it is important to note that social signals are an important piece of the puzzle. However, some business owners are under the assumption that the more page “Likes” and “Followers” they get on social media, the better SEO success they will achieve as a result.  If you have 400,000 followers on Google+, Twitter or Facebook, that must mean you are well-known to the search engines, right? Not exactly; while studies have shown a correlation between higher search rankings and page activity, they may not be directly related. A Google employee, Matt Cutts, made a statement saying, “…you have this many followers on Twitter or this many likes on Facebook, to the best of my knowledge, we don’t currently have any signals like that in our web search ranking algorithms.” In other words, just because you have thousands of page Likes and Twitter followers does not mean your website will rank higher on Google searches. Social Content is Powerful It’s all about valuable, quality content. SEO has changed in the past few years; today, human-friendly content rules the world of SEO. Since social media is mostly about posting and sharing great content, it definitely enhances your SEO efforts. Content that is shared often across social media is viewed as...

Social Media Marketing Conversation-Starter Tips

Use These Social Media Marketing Conversation-Starters When it comes to social media marketing, establishing good communication between you and your followers is pertinent in driving your business forward in today’s competitive market. Depending on the type of business you run, there are different methods you can use to start conversations that will ultimately generate new business. While there are numerous ways to start successful conversations, the key is doing it in a way that supports your business goals. The following are a few basic tips you can use to get the ball rolling towards meaningful connections with your social media followers. Establish a Human Connection Unfortunately, with today’s technology, the use of robotic responses has caused many people to feel like just another “sale.” Because of this, establishing that you truly are a living, breathing human being goes a long way towards gaining trust amongst your followers. There was a time when addressing your audience by their first names or posting pictures was enough to show that you are real; however, that is no longer the case. While you can still use these methods, the trick is to verify that a person actually posted them. You can do this by making a comment on a posted picture saying when and where it was taken, commenting on the current weather in your area, or just sharing normal day-to-day experiences in your business that people will relate to. If you can do all of these things, your followers, in their natural tendency to move towards human companionship, will leave comments in response to your posts. As a result, you show them...

3 Tips to Grow Your Social Media Followers

Want More Social Media Followers? If you run a small business, you probably already know how vital social media can be in increasing your bottom line.  Getting started on social media, however, can seem daunting because there are so many options and ways to gain followers. We have gathered a few tips to help you build a loyal social media audience. Use Keywords No matter what social media site, whether Google+, Twitter, Facebook, or Tumblr, using keywords is vital to increase your followers. For most of these sites hash tags work best, especially if you have your social media accounts connected with one another. This allows you to post something to all of your social media sites without having to do it physically. Using keywords in your profile can help you attract people who are interested in what you have to offer.  If they like what they see on your profile, they are likely to become an on-going follower. Comment Wisely Customers and clients love hearing from the small businesses they follow. By commenting on posts related to your business, you can get people interested in your business. You do have to remember to comment wisely, however, so that it does not feel like spam. You should also consider following people back if they start following your business on any social sites. People are much more likely to purchase from a business with which they are “friends” than one that is not on any social media sites. Post Regularly People want to hear from your business. The more they engage with you, the more likely they are to become...
How to Optimize Your Twitter Profile for Mobile Users

How to Optimize Your Twitter Profile for Mobile Users

Current Twitter data confirms that 80% of Twitter users are on mobile devices. They use Twitter during their commute to work, while they’re shopping and while they watch television. Additionally, past data from Twitter shows that users who primarily access Twitter from a mobile device are 79% more likely to be on Twitter multiple times a day and are 44% more likely to click on links. This gives you more than enough reasons to make sure your Twitter presence is ready for mobile viewers. #1: Extend Your Branding to Twitter Use the same color scheme and logo design from your website on your Twitter profile. When you do, you make it easier for your followers, prospects and customers to find and recognize you. Plus, they instantly know what content to expect from your profile. For example, Qlik’s Twitter header is the same image they use on their website. Use your current brand elements to create an easily recognized Twitter profile. #2: Design Images Carefully Both your header image and profile picture need to stand out on Twitter, so they’re recognizable on mobile. You upload your header image at 1500 x 1500 pixels and your profile image at 400 x 400 pixels, but they’re automatically resized when Twitter is viewed on a mobile device. Be creative in those spaces, and focus on presenting your company brand as a whole, instead of just as a logo. Full...

5 Reasons to Include Polling in Your Social Media Strategy

Polling is one of the most powerful tools brands can incorporate into a social strategy. Below are a few reasons why you should consider incorporating polling into your next marketing campaign. The five key points are followed by a few recommendations for tools to use for polling. Social Polling 1. Free Product Feedback Brands often pay a lot of money to have outside services and companies survey customers to get product feedback. Others use social listening tools to see what people are saying about their products. Why not be more direct and just ask the customers on a social media channel? If a person has followed your brand on a social network, there’s a good chance that they think very highly of your brand. These are the people that are going to provide some of the most honest and lengthy feedback, and they will gladly do it for free. Polling on social channels will improve your product and site by helping you identify shortcomings to fix. How do you like our new app 2. Gain Deep Understanding of Customers and Community in Real-Time Soliciting opinions in real-time can help you better understand the community and the types of things they enjoy. Polling provides deep insight into your readers and customers, and it can improve the development of marketing and advertising campaigns. Are your customers fans of the World Cup? Then maybe we should run a campaign that has a soccer theme. Do your customers like Apple more than Samsung? Then maybe we should develop our app on iOS before Android. 3. Community Building Porter Haney, CEO of social polling...