Build Your Online Ecommerce Website Store!

  Despite any financial recession and economic stress, online purchasing continues to grow. Expansion of the market and evolving technology that simplifies our daily lives help to set the pace of e-commerce design. Customers want the shopping process to be quick and easy, and merchants want to increase sales by making their stores attractive and popular. Thus, e-commerce design tends to combine a look and usability that is at once unique and...

Mobile Friendly is Now a Major Factor in Ranking Your Website

Is Your Website Mobile Friendly? If your company website is not mobile-ready, more than likely, you’ve been missing out on potential customers. When mobile users try to access websites that are not mobile responsive, it’s a truly frustrating experience. Most of these searchers move on to your competitors’ websites and never return to yours. So as you can guess, these are lost leads. But now, there’s another crucial reason to mobilize your website; Google is making some changes that will negatively impact any website that is not mobile-ready. What is changing? Mobile-friendliness has been a factor in Google search for several years now; but no one knows exactly to what degree.  However, Google has announced that mobile-friendliness will now be heavily weighed as a ranking signal. On February 26, 2015, Google wrote this statement on their Webmaster Tools blog:  “This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.” A Google mobile algorithm update will start on April 21, 2015 and will roll-out over a period of a few days to one week – influencing the organic results for web searches performed on mobile devices. The search industry has labeled this update as “Google Mice” and “Mobilegeddon.” Why the change? More than 60% of all Google searches are now performed on mobile devices. So Google’s overall goal with this update is to provide a faster, smoother experience for mobile searchers. When mobile users try to access websites that are not mobile-ready, it’s pretty much a waste of time. In order to match mobile users with the most beneficial websites...

Why Online Marketing is a Solid Investment Today

Online Marketing Can Benefit Your Business Online marketing, also known as “eMarketing, Digital Marketing, Internet Marketing,” as well as other terms translates into “advertising online or on the web.” There’s no disputing that it is a valuable tool when it comes to bringing business owners and consumers together. However, as a business owner, you may be wondering if it is truly worth the investment. Online Marketing is Effective The sole purpose of successful online marketing is to utilize a campaign strategy at the lowest possible cost and risk investment, while maximizing sales potential and profit. However, just having a website does not work anymore. Whether your business is an e-commerce company or a traditional brick and mortar business, with the right visibility and exposure, you can generate more online traffic, increasing sales and profit. Online marketing costs much less in comparison with most other marketing strategies. Moreover, online marketing allows you to target your efforts all the way down to specific demographics, which no other type of advertising or marketing can accomplish. Online marketing also allows consumers to research and purchase your products and services at their own leisure, which is appealing to most consumers. Having a solid online presence allows them to do just that – putting them one step closer to doing business with you. If you want statistics, online marketing lets you measure them very easily. Practically all elements of an online marketing campaign can be traced and tested in some form, including: Email Open Rates and Conversion Rates Website Traffic and Activity Social Traffic and Activity Video Views and Activity PPC (Pay Per Click) Results...