5 Reasons to Include Polling in Your Social Media Strategy

Polling is one of the most powerful tools brands can incorporate into a social strategy. Below are a few reasons why you should consider incorporating polling into your next marketing campaign. The five key points are followed by a few recommendations for tools to use for polling. Social Polling 1. Free Product Feedback Brands often pay a lot of money to have outside services and companies survey customers to get product feedback. Others use social listening tools to see what people are saying about their products. Why not be more direct and just ask the customers on a social media channel? If a person has followed your brand on a social network, there’s a good chance that they think very highly of your brand. These are the people that are going to provide some of the most honest and lengthy feedback, and they will gladly do it for free. Polling on social channels will improve your product and site by helping you identify shortcomings to fix. How do you like our new app 2. Gain Deep Understanding of Customers and Community in Real-Time Soliciting opinions in real-time can help you better understand the community and the types of things they enjoy. Polling provides deep insight into your readers and customers, and it can improve the development of marketing and advertising campaigns. Are your customers fans of the World Cup? Then maybe we should run a campaign that has a soccer theme. Do your customers like Apple more than Samsung? Then maybe we should develop our app on iOS before Android. 3. Community Building Porter Haney, CEO of social polling...